(by my friend Nir Eyal – http://nirandfar.com)
What do we mean by works? In this article an email or a notification that works basically is one that “gets opened”.
In this short video (4:42 minutes), Nir Eyal discusses the psychology of sending good triggers. The video continues the post by Nir & Ximena Vengoechea, both behavioral experts.
So here are 3 secrets… that’s all about context.