The Secret to Sending Emails and Notifications That Work

(by my friend Nir Eyal –

What do we mean by works? In this article an email or a notification that works basically is one that “gets opened”.

In this short video (4:42 minutes), Nir Eyal discusses the psychology of sending good triggers. The video continues the post by Nir & Ximena Vengoechea, both behavioral experts.

So here are 3 secrets… that’s all about context.

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About the Author: darimany